Job Description

We are seeking an experienced and detail-oriented SEO Expert to enhance our website’s visibility on search engines and drive organic traffic. The ideal candidate will have a deep understanding of SEO strategies, analytics, and content optimization. You will be responsible for improving search engine rankings, boosting online presence, and ensuring that SEO best practices are followed across the website.

Key Responsibilities:

• SEO Strategy Development: Develop and implement effective SEO strategies to increase organic traffic and improve search engine rankings.
• Keyword Research: Conduct keyword research to identify opportunities for improving rankings and optimizing content around targeted keywords.
• On-Page Optimization: Optimize web pages, including titles, meta descriptions, headings, and content to improve on-page SEO.
• Off-Page Optimization: Manage link-building campaigns and develop strategies for acquiring high-quality backlinks.
• Technical SEO: Perform website audits, optimize site speed, mobile usability, and fix technical issues to enhance user experience and SEO performance.
• Content Optimization: Collaborate with content creators to ensure that all content is optimized for SEO and follows best practices.
• Analytics and Reporting: Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and SEMrush to track key SEO metrics and adjust strategies.
• Competitor Analysis: Analyze competitors’ websites and SEO strategies to identify opportunities for improvement.
• Stay Updated: Keep up-to-date with the latest SEO trends, algorithm updates, and industry best practices.
• SEO Training: Provide SEO guidance and training to content teams, web developers, and other relevant departments.

• Preferred Qualifications:

  • Experience with eCommerce SEO (product page optimization, SEO for online stores).
  • Knowledge of PPC (Pay-Per-Click) and SEM (Search Engine Marketing).
  • Experience in local SEO and optimizing websites for local search results.
  • Familiarity with content management systems (CMS) like WordPress.
  • Experience in using HTML and CSS for SEO tasks.

Skills Required

• COMMUNICATION
• CSS
• HTML
• JavaScript
• Marketing