Travel Advisor is a term increasingly used to refer to professionals who offer a range of personalized travel services, going beyond the traditional role of travel agents. Travel advisors typically specialize in crafting bespoke itineraries, offer concierge services, and provide expert knowledge on destinations, tours, and accommodations. Many are focused on delivering custom experiences tailored to individual preferences, rather than simply booking hotels or flights. This shift reflects the growing demand for more personalized travel planning, where advisors build long-term relationships with clients, leveraging local expertise and offering specialized services like dining reservations or activity bookings.